Privacy Policy

1. Introduction

GoShade LLC, doing business as GoShade ("GoShade," "we," "us," or "our"), respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you:

• Visit goshadesmart.com;
• Submit a website form;
• Request a consultation, estimate, or service;
• Communicate with us by telephone, text message, email, or another method;
• Purchase products or services from us;
• Request installation, support, or warranty assistance; or
• Otherwise interact with GoShade.

This Privacy Policy applies to residential and commercial inquiries and projects. It does not replace the terms of a sales agreement, warranty, financing agreement, payment provider agreement, or another project-specific document.

2. Information We Collect

The information we collect depends on how you interact with GoShade.

Information You Provide

We may collect information that you voluntarily provide, including:

• Full name;
• Email address;
• Telephone number;
• ZIP Code;
• Service or installation address;
• Property and project information;
• Product interests and preferences;
• Appointment and consultation information;
• Measurements and installation details;
• Photographs and videos;
• Messages, questions, and communications;
• Estimate, proposal, contract, and project information;
• Warranty and service-request information;
• Reviews, testimonials, and feedback; and
• Communication and marketing preferences.

Please do not provide Social Security numbers, medical information, account passwords, or other sensitive information through our general website form.

Project and Customer Information

When you become a customer, we may maintain information related to:

• Consultations and appointments;
• Property measurements and project specifications;
• Products, fabrics, colors, motors, and controls selected;
• Proposals and agreements;
• Installation dates and completion records;
• Product model and serial numbers;
• Service, maintenance, and warranty history;
• Customer communications; and
• Photographs and videos used to document the project.

Payment and Transaction Information

GoShade uses authorized third-party accounting, invoicing, and payment-processing providers to prepare proposals, issue invoices, maintain transaction records, and process payments.

We may receive or maintain:

• Billing name and address;
• Invoice information;
• Payment amount and status;
• Transaction date;
• Payment method category; and
• Limited transaction identifiers.

Payment card and banking information is processed by authorized payment providers under their own privacy and security practices. GoShade does not intend to directly store complete payment card numbers, security codes, or complete bank-account credentials in its general business systems.

Telephone Calls, Text Messages, and Emails

When you communicate with us, we may collect:

• Telephone number or email address;
• Date and time of the communication;
• Message content;
• Call duration;
• Delivery and response information;
• Appointment confirmations;
• Communication preferences;
• Opt-in and opt-out records; and
• Call recordings.

Information Collected Automatically

When you visit our website, we and our technology providers may automatically collect information such as:

• Internet Protocol address;
• Browser type;
• Device type;
• Operating system;
• General or approximate geographic area;
• Referring website or advertising source;
• Pages viewed;
• Date and time of visits;
• Time spent on pages;
• Links, telephone numbers, and buttons selected;
• Form and conversion interactions;
• Cookie identifiers;
• Advertising and device identifiers; and
• Website performance and error information.

3. How We Use Information

GoShade may use personal information to:

• Respond to inquiries;
• Schedule consultations and appointments;
• Communicate about a requested project;
• Prepare measurements, designs, estimates, and proposals;
• Provide, install, and support products and services;
• Process contracts, invoices, and payments;
• Send appointment confirmations and reminders;
• Provide customer service;
• Maintain project and business records;
• Process service and warranty requests;
• Communicate with manufacturers regarding product warranties;
• Document completed work;
• Improve our products, services, website, and customer experience;
• Measure website and advertising performance;
• Attribute leads and conversions to advertising campaigns;
• Conduct remarketing for GoShade products and services;
• Prevent spam, fraud, misuse, and security incidents;
• Protect the rights, safety, property, and operations of GoShade and others;
• Comply with legal, accounting, tax, insurance, and regulatory requirements; and
• Establish, exercise, or defend legal claims.

We may also send marketing communications when permitted by applicable law and consistent with the communication preferences or consent provided by the recipient.

4. Website Forms and Customer Management

Information submitted through our website forms may be transmitted to:

• Authorized GoShade email accounts;
• Customer relationship management systems;
• Website form-processing and security providers; and
• Other authorized systems used to respond to inquiries and manage customer relationships.

Submitted information may be reviewed by authorized GoShade employees and representatives for purposes such as:

• Responding to an inquiry;
• Scheduling a consultation;
• Preparing an estimate or proposal;
• Following up regarding a requested project;
• Managing the sales and customer-service process; and
• Maintaining business and customer records.

Access to lead and customer information is limited to people who reasonably need the information to perform authorized work for GoShade.

5. Cookies, Analytics, and Advertising Technologies

Our website uses cookies, tags, pixels, and similar technologies to:

• Operate and secure the website;
• Protect forms from spam or misuse;
• Remember certain preferences;
• Understand how visitors use the website;
• Measure advertising performance;
• Attribute leads and conversions;
• Improve website content and functionality; and
• Provide advertising related to GoShade products and services.

We may use analytics and advertising services provided by third-party technology companies. These providers may collect or receive information such as:

• IP address;
• Device and browser information;
• Approximate location;
• Pages visited;
• Advertising or referral source;
• Website interactions;
• Form and conversion activity; and
• Cookie, device, or advertising identifiers.

Analytics

Analytics services help us understand how visitors find and use our website, which pages are viewed, and how the website performs. We use this information to improve our website, content, advertising, and customer experience.

Advertising and Remarketing

Advertising technologies may help us:

• Measure whether an advertisement generated a visit, call, or form submission;
• Understand campaign performance;
• Show GoShade advertisements to people who previously interacted with our website;
• Create advertising audiences based on website activity; and
• Improve the relevance and delivery of advertisements.

Conversion Measurement

Where enabled, certain information voluntarily provided by a visitor, such as an email address or telephone number, may be normalized, hashed, and transmitted to an advertising provider for conversion measurement and attribution. The provider processes this information under its own terms, privacy practices, and applicable data-processing requirements.

Managing Cookies and Advertising Preferences

Most browsers allow users to block, delete, or manage cookies through their settings. Users may also manage advertising preferences through the privacy and advertising controls offered by their browser, device, or applicable advertising providers.

Disabling cookies or similar technologies may affect website functionality, form protection, preference storage, analytics, or advertising measurement.

6. Telephone Calls and Call Recording

GoShade uses authorized business communications providers to manage telephone calls and text messages. GoShade records calls made to and from its business telephone system for purposes that may include:

• Customer service;
• Quality assurance;
• Training;
• Documentation of customer instructions;
• Appointment and project management;
• Safety and security;
• Dispute resolution; and
• Protection of legal rights.

An audible notice is provided regarding call recording. Calls are recorded only after the applicable notice and consent process required by law.

A person who does not wish to participate in a recorded call may end the call and contact GoShade by email at contact@goshadesmart.com.

Call recordings are retained only for as long as reasonably necessary for legitimate business, documentation, training, security, dispute-resolution, or legal purposes.

7. Text Messages and Telephone Communications

GoShade may use telephone calls and text messages to:

• Respond to a customer inquiry;
• Schedule or confirm a consultation;
• Send appointment reminders;
• Provide project updates;
• Follow up regarding a requested estimate;
• Provide service or warranty information;
• Respond to questions; and
• Send marketing communications when legally permitted and appropriately authorized.

Message frequency may vary. Message and data rates may apply. Consent to receive marketing text messages is not a condition of purchasing goods or services.

Recipients may reply STOP to stop text messages or HELP for assistance.

A request to stop marketing messages will not prevent GoShade from sending non-marketing communications that are reasonably necessary to complete an existing transaction, appointment, project, payment, safety notice, warranty request, or service relationship, where permitted by law.

Mobile telephone information, text-message opt-in information, and consent records will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes. This restriction does not prevent GoShade from using technology providers, telecommunications carriers, aggregators, or messaging-service providers that process information solely to deliver communications on behalf of GoShade.

8. Email Communications

GoShade may send:

• Responses to inquiries;
• Appointment and project communications;
• Proposals and invoices;
• Service and warranty information;
• Transactional messages; and
• Newsletters or promotional messages when permitted.

Marketing emails will provide a reasonable method to unsubscribe. Unsubscribe requests will apply to future marketing emails but may not prevent necessary transactional, contractual, safety, payment, warranty, or service communications.

9. How We Disclose Information

GoShade may disclose personal information when reasonably necessary to the following categories of recipients.

Authorized Personnel and Representatives

Information may be available to:

• Authorized GoShade employees;
• Authorized managers;
• Authorized sales representatives;
• Independent 1099 representatives or contractors acting for GoShade; and
• Authorized installation or service personnel.

Access is limited according to business responsibilities and legitimate need.

Technology and Business Service Providers

GoShade may use authorized service providers that support:

• Website hosting and maintenance;
• Website forms;
• Email communications;
• Customer relationship management;
• Telephone and text messaging;
• Analytics and advertising;
• Spam and fraud prevention;
• Accounting and invoicing;
• Payment processing;
• Data storage;
• Cybersecurity; and
• Business administration.

These providers may process information only as reasonably necessary to provide services to GoShade, operate their platforms, maintain security, comply with law, and perform the activities described in this Privacy Policy. Each independent provider may also maintain its own privacy policy, security practices, and contractual obligations.

Manufacturers and Warranty Providers

When needed to process a warranty or product-support request, we may disclose information such as:

• Customer name;
• Installation address;
• Proof of purchase;
• Product model and serial number;
• Photographs and videos;
• Description and history of the issue; and
• Installation and service information.

The manufacturer makes its own warranty decisions under its applicable warranty terms.

Payment and Financing Providers

Payment information may be processed by an authorized payment provider. When a customer requests financing, information may be provided directly to or collected by a third-party financing provider. Financing providers maintain their own privacy policies, make their own approval decisions, and may request information not collected directly by GoShade.

Legal, Safety, and Compliance Reasons

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with law, regulation, subpoena, court order, or governmental request;
• Protect a person's safety;
• Investigate fraud, theft, misuse, or security incidents;
• Enforce agreements;
• Protect GoShade's rights, property, operations, customers, or personnel;
• Exercise or defend legal claims; or
• Work with legal, accounting, insurance, or professional advisers.

Business Transactions

Information may be disclosed as part of a merger, acquisition, financing, reorganization, sale of assets, change of control, or similar business transaction, subject to applicable law and reasonable confidentiality protections.

10. No Sale of Customer Lists

GoShade does not sell or rent customer or lead lists for monetary consideration and does not provide such lists to unrelated third parties for their independent marketing purposes.

GoShade may disclose limited information to authorized service providers and advertising platforms for the purposes described in this Privacy Policy, including website operation, analytics, advertising measurement, conversion attribution, remarketing, communications, payment processing, and customer management.

If GoShade materially changes its advertising, audience, or data-use practices, this Privacy Policy will be updated as required by applicable law.

11. Photographs and Videos

GoShade may take or receive photographs and videos for:

• Measuring and evaluating a property;
• Designing the project;
• Documenting existing property conditions;
• Confirming installation quality;
• Training and quality control;
• Customer support;
• Warranty administration;
• Insurance or dispute documentation; and
• Marketing and portfolio purposes.

GoShade will obtain separate authorization before publicly using identifiable photographs or videos of a customer, residence, address, vehicle, personal property, or project for advertising, social media, portfolio, or other promotional purposes, except where use is otherwise permitted by law.

A customer's decision not to authorize promotional use will not affect the purchase, installation, warranty, or service provided by GoShade.

12. Data Retention

GoShade retains information for as long as reasonably necessary to:

• Respond to an inquiry;
• Administer a consultation or proposal;
• Complete a project;
• Process payments;
• Maintain customer and accounting records;
• Provide service and warranty support;
• Document communications;
• Comply with tax, insurance, contractual, and legal obligations;
• Prevent fraud;
• Resolve disputes;
• Enforce agreements; and
• Establish or defend legal claims.

Retention periods may vary according to the type of information, customer relationship, product warranty, legal requirements, and legitimate business needs. Information that is no longer reasonably necessary may be deleted, anonymized, or securely disposed of.

13. Information Security

GoShade uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

These safeguards may include:

• Secure transmission methods where appropriate;
• Authentication and access controls;
• Individual user access;
• Permissions based on job responsibilities;
• Reasonable account and system security practices;
• Access removal when no longer authorized; and
• Security and continuity measures provided by authorized technology providers.

GoShade limits access to personal information to authorized personnel and representatives who reasonably need it to perform their responsibilities.

No website, network, email system, telephone service, storage platform, or transmission method can be guaranteed to be completely secure. GoShade cannot promise that unauthorized access, loss, misuse, or disclosure will never occur.

14. Your Choices and Privacy Requests

Subject to applicable law and reasonable verification, you may request that GoShade:

• Provide information about the personal information maintained about you;
• Correct inaccurate information;
• Delete certain information;
• Stop marketing emails;
• Stop marketing text messages;
• Update communication preferences; or
• Answer questions about this Privacy Policy.

Requests may be sent to:
Email: contact@goshadesmart.com
Phone: (407) 792-4123

We may need to verify the requester's identity before completing a request.

Some information may be retained when reasonably necessary to:

• Complete a transaction or project;
• Maintain accounting, tax, warranty, or business records;
• Comply with law;
• Prevent fraud or misuse;
• Resolve disputes;
• Enforce agreements;
• Establish or defend legal claims; or
• Protect the rights and safety of GoShade or others.

Authorized agents may submit requests where permitted by applicable law and after providing appropriate documentation.

15. Third-Party Websites and Services

Our website or communications may contain links to websites, platforms, payment services, financing providers, manufacturers, social-media services, or other third parties.

GoShade does not control the privacy, security, or data practices of independent third parties. Users should review the privacy policy of any third-party service before providing information.

16. Children's Privacy

The GoShade website and services are intended for adults and property decision-makers. They are not directed to children under 13.

GoShade does not knowingly collect personal information online from children under 13. If we learn that such information has been submitted, we will take reasonable steps to delete it.

A parent or guardian who believes a child has provided personal information may contact us at contact@goshadesmart.com.

17. Florida Service Area

GoShade currently offers installation and related services for properties located in Florida. People located in other states or countries may visit our website or contact us, but the availability of the website does not mean that GoShade offers services in every location.

18. Changes to This Privacy Policy

GoShade may update this Privacy Policy as its business, services, technology, advertising, communication methods, or legal obligations change.

The updated policy will be posted on this page with a revised effective date or "Last Updated" date. Material changes may also be communicated through the website, email, customer documents, or another reasonable method when appropriate.

Information will be handled under the policy in effect when it is processed, subject to applicable law.